They can also test out different features of an electronic product to see if it meets their needs. With AR, customers can see how a piece of furniture would look in their home before they purchase it. This is especially useful for expensive items like furniture or electronics. One of the biggest benefits of using AR in retail is that it allows customers to try products before they buy them. Allowing customers to try products before buying them Helping customers find items in store.Įach of these benefits can lead to increased sales and happier customers. Allowing customers to try products before they buy them.Ģ. Here are some benefits of AR in retail:ġ. Read also: Best AR/VR Applications in Mobile Appsīenefits of Using Augmented Reality in RetailĪs a retailer, you are always looking for ways to give your customers a better shopping experience. This means we're likely to see even more retailers adopting AR as the cost of entry becomes increasingly lower. Augmented reality will become more affordable: As AR technology develops, it's becoming more and more affordable for retailers to implement. This not only helps customers to make more informed choices but also reduces the number of returns.Ĥ. For example, Sephora has been using AR in its stores to allow customers to try on makeup before they buy it. Retailers will use AR to improve customer service: As well as being used for shopping experiences, AR is also used as a customer service tool. This is particularly useful for clothes and shoes, which can be challenging to judge from a traditional online photo.ģ. By bringing products to life virtually, AR allows customers to get a better sense of what they're buying without having to see or touch the item physically. Online shopping will get even more interactive: AR is also playing a big role in changing the way we shop online. And we're likely to see more retailers following suit in the coming years.Ģ. For example, Ikea has been using AR for a while to allow customers to see how furniture would look in their homes before they buy it. More retailers will start using AR in-store: In-store shopping experiences are one of the most critical touchpoints for retailers, so it's no surprise that many are exploring how AR can enhance this experience. So what can we expect from AR in retail over the next few years? Here are some key trends to keep an eye on.ġ. And as consumer demand for AR increases, it's likely that we'll see even more retailers looking to adopt this technology in the coming years. A recent study found that 60% of consumers would be willing to try AR when shopping online if it meant they could see how products would look in their home before making a purchase.ĪR has a wide range of potential applications within the retail sector, from in-store shopping experiences to online customer service tools. In terms of revenue, AR in the retail market is expected to grow from $2.39 billion in 2018 to $24.5 billion by 2025. By 2024, it's estimated that there will be 1.73 billion AR users worldwide. Here are some statistics to support that: Ready to get the most out of your business by leveraging AR?Īs we move into the future, it's likely that augmented reality will play a significant role in the retail industry.Our Experience of Using AR Technologies.Use Cases of Augmented Reality in Retail and Shopping.Benefits of Using Augmented Reality in Retail.
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